Successful movies rely on promotional
packages, solely because they essentially promote the film creating greater
success. Promotional packages act as the advertisement to attract the audience
into wanting to see the film; if they advertise the film properly it ensures
that the correct target audience they have originally aimed to cater for is
enticed by each media product. Promotional packages consist of things like;
magazine covers, posters and other media products that ultimately promote the
main media product (such as a trailer).
Becka and I have both created a promotional
package to accompany our film trailer; the increased advertising will
ultimately promote our film trailer so it has become an essential process to
create the other 2 media products. Promotional packages can be shown through
different visual stimulus; this means that the same media product is often
present in various ways, for instance: trailers are shown on the television at
various times of the day on various channels; they are also shown at the
cinemas and easily accessible on the internet. TV and internet sources are
always beneficial to use because they ensure that a wide audience access the
material that’s been produced, they are also the two main sources that people
use which suggests more and more individuals will view the certain product.
Becka and I ensured that all of our
media products that acted as the promotional package interlinked and were consistent,
by using characters that feature in our trailer on our poster and magazine
cover it suggested the main character roles within the film; it also gave a
suggestion to the narrative and content of the film.
The aim of our promotional packages was
to slightly reveal the narrative of the film without giving away too much; we
also wanted to expose the genre of the film to our audience so that they had a
pre-conceived idea of what to expect. I always view thriller films as the most
spine-chilling and exciting therefore revealing this was a tactic that would hopefully
excite a broadened audience.
Final poster
Final magazine cover
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