Film trailer

Directors Commentary

Film magazine

Becka and I discussed the film magazine company we'd like to use in order to create our own magazine cover for our own film, from researching established magazines that centre around new films and cinema releases we've found that the main magazines of this category are Empire and Total Film. I've found out that each are around the same quality and success therefore it's up to Becka and I to decide which would look the most effective. 
The advantages of going with a well established is that we have a readily made template that we needed to replicate, the well-known label would improve the professionalism of the trailer as it looks like our film has made it to the most successful magazine, it also gives us a set layout that we needed to follow. Never-the-less as we'd have to replicate a conventional layout of the magazine it limits our options for our own creative ideas, however as it's our magazine product we can alter the magazine cover in any way we please. 

Trailer feedback

Photoshop development

As stated previously Becka and I are very aware of how the Photoshop software works therefore we were put at an advantage when we were creating our magazine cover and film poster. Having existing knowledge of the software meant that we could combine our skills and create more developed and professional looking images. 

Promotional Package

Successful movies rely on promotional packages, solely because they essentially promote the film creating greater success. Promotional packages act as the advertisement to attract the audience into wanting to see the film; if they advertise the film properly it ensures that the correct target audience they have originally aimed to cater for is enticed by each media product. Promotional packages consist of things like; magazine covers, posters and other media products that ultimately promote the main media product (such as a trailer).

Becka and I have both created a promotional package to accompany our film trailer; the increased advertising will ultimately promote our film trailer so it has become an essential process to create the other 2 media products. Promotional packages can be shown through different visual stimulus; this means that the same media product is often present in various ways, for instance: trailers are shown on the television at various times of the day on various channels; they are also shown at the cinemas and easily accessible on the internet. TV and internet sources are always beneficial to use because they ensure that a wide audience access the material that’s been produced, they are also the two main sources that people use which suggests more and more individuals will view the certain product.

Becka and I ensured that all of our media products that acted as the promotional package interlinked and were consistent, by using characters that feature in our trailer on our poster and magazine cover it suggested the main character roles within the film; it also gave a suggestion to the narrative and content of the film.

The aim of our promotional packages was to slightly reveal the narrative of the film without giving away too much; we also wanted to expose the genre of the film to our audience so that they had a pre-conceived idea of what to expect. I always view thriller films as the most spine-chilling and exciting therefore revealing this was a tactic that would hopefully excite a broadened audience. 

Final poster 

Final magazine cover

Magazine development

We wanted completely diverse images for our magazine cover and film poster, we had partook in a photo shoot so that we had a wide variety of different images that could fit in both media products. Becka and I agreed upon the image above, however experienced problems when fitting it in to our magazine cover as the image wasn't large enough to fit the whole page. The alternative method to solve the situation was to use images that were quite  similar as these were more portrait and offered a longer image that could appropriately fit in both portrait magazine cover and film poster. This image would have been more effective if the photographer (Becka) had taken the image using a portrait shot ensuring my head fitted within the image, as the image cut the top of my head out it would have been impossible for it to look professional because viewers would see that the top of my head is literally missing. Once we had allocated the image onto our magazine cover it was evident that it would not work, however to ensure that people who were in our targeted audience agreed or disagreed with us we had asked them what they thought of the image on the magazine cover. Luckily they agreed with what we had said, asking for feedback deemed very beneficial as it gave us an in sight on what people who we wished to cater our product to had thought about our magazine cover. As we want to sell this product to people within our target audience we have to use material that they'd be engaged by, many agreed that the image was being engaging and interesting however as it was taken from a close up angle there would be gaps. 
From primary research I understood that many magazines allow close up shots on the front image for their magazine but I feel they have a greater use of either mid-shots or long shots of the starring character. With this said it was evident that we needed a different image for our magazine cover, being a vital source for promotion we wanted an image that would add mystery and excitement to the film without giving away too much suggestions on the narrative.