Trailer
We felt that collecting audience feedback was an essential process after we'd created our trailer to see what individuals from inside and outside of our target audience had thought on the finished product. We issued our trailer onto a social networking website because the targeted age ranged from 15+ and most of the people I'm associated with on that website fit within the target category.
Issues that rose from our feedback on the media website was that the billing block was quite unclear; this was because I had copied and pasted the image onto the trailer instead of importing it. To overcome this issue I had to quickly learn how to correctly import the billing block from Photoshop onto my trailer and get it to 'fit' the screen; I'd successfully done this after improving my skills and intuition. This immediately had a beneficial effect on the overall trailer appearance because it was readable and meant that we'd recuperated and improved the trailer to our target audiences' opinion. By involving our viewers and correcting our product to their needs it meant we empowered them which would essentially create a better product.
Another improvement that was suggested by a peer is the use of voices within the trailer, we attempted to do this however everything we added sounded very artificial as it was essentially non-diegetic, never-the-less so that it had shown we'd listened to our audience feedback we decided to incorporate various, multiple noises to the ending of the trailer to increase the tension and intensity of the scenes, minor noises such as; loud breathing and screams had effectively improved our product because it did in fact create a lot more tension and excitement especially paired with the faster paced cuts. In conclusion I feel that the critical feedback has definitely allowed us to improve our finalised product into something more professional, overcoming programme defaults has increased my level of knowledge and skills and I feel that we needed more critical feedback to ensure that we'd done everything in our power to better our product.
Never the less our audience acted very fond of our product, not only did we achieve feedback from the website but feedback in person once someone had viewed our product. However, on the social networking site people responded saying how they were most fond of the closing part of the trailer because of the fast cuts; this was also mine and Becka's favourite part. We specifically made the cuts faster towards the end to follow the conventions of a real media product that's in the thriller genre. We ensured that the faster parts only existed towards the end because we wanted the story to be told during the slower parts so that the audience got the message and then faster towards the end so that the viewer excitement had increased.
I believe the fast cuts are what make our trailer and essentially reinforce the idea of a thriller genre and have greatly improved our trailer, the additional feedback was extremely useful and now that we've implemented it I believe our finished product appears better than ever and definitely more effective as it would now build excitement in our viewers.
I'm glad that another person had expressed her opinion towards the different effect we'd used to present the past tense shots, she'd stated that she understood that these parts weren't set in present time which hopefully meant that other individuals would understand that this was the case. I feel we'd presented this effectively because the effect we'd used even had lines going across it as it taken from a video recorder.
Another element that we needed to correct which wasn't posted onto the social networking website was the opening shot explaining the audience for the trailer, as I'd directly copied and pasted it onto the software it appeared very blurred; like the billing block. In order to correct this I simply imported the file onto the programme and 'fitted' it onto the screen so that no blurring or movement would appear.
Receiving feedback was a useful process, using social networking websites proved a very quick and simple way of collecting target audience thoughts and opinions, it also enabled us to improve our work whilst involving and empowering our viewers. It informs us of the best qualities of our media product and ones we can adapt to improve our overall product.
A major disadvantage is that we're unable to gain the opinions of regular people who aren't associated to me as everyone who is on my personal social networking website is an associate of mine, therefore we may receive bias opinions, it also means we can't keep individuals anonymous to protect their identity however I'm very aware that none of them will mind.
Film poster
Again, I felt it was an essential process to gain feedback from people within and outside of our target audience to receive opinions on what they thought of our products. Unfortunately the magazine and film poster didn't receive any feedback from the social networking website, people had simply just 'liked' them. This meant that we had no evidence of feedback from the websites they were posted from, however we didn't just rely on the internet to retrieve feedback because technology is always bound to have faults.
Alternatively we had used feedback from peers and teachers in our classroom to begin, a massive comment that threw us was that the billing block was too large. This threw us because my team member Becka had already 'flattened' the image which meant that we were unable to change, decline or adapt any layers we had previously combined together.
An individual suggested we alter the size of the billing block as it was simply too large and didn't fit in with the general conventions of a film poster. Instead I had to correct the entire poster and completely start the entire editing again, it was pretty difficult to achieve and was a long process to complete in such little time however I'd managed to successfully re-incorporate the same design and overall appearance but with a smaller billing block. This was a beneficial comment that allowed us to better our product because it now became clear that the billing block was incredibly too large, the film poster now does look as if it's of a higher professional standard.
Another criticism rose from the tagline at the top, we included this because we wanted this as the official tagline of the film as it also featured in our trailer. An individual stated that there needed to be a gap between the comma and the wording or a '...' to add mystery and tension to the film. As I already had to correct the design of the poster I also ensured I changed this, I changed the wording of the tagline so that it made more sense and created a more fearful approach. The feedback received had ultimately improved our media product and made it more effective as it now completely followed the conventions of a real media product, I believe the professionalism of the entire product is now increased and feel we've succeeded.
Film magazine
We felt that our media product was pretty good to begin with, however when receiving feedback we thought otherwise. To begin our magazine was very 'gapped' as we'd created our layout before adding and incorporating our enhanced image to it. Many individuals agreed that the text was too spaced out and some of the text was unreadable due to the colour scheme we'd stuck to. In terms of this criticism it became an essential process to recover and adapt our product to fit the viewers wants and needs to empower and involve them into the making our product, this was important as they were our target audience and anything that they like or enjoy needs to be featured so that they would want to see the film once it's advertised.
Again, because we'd uploaded this to social networking website 'Facebook' it gave viewers the opportunity to simply 'like' the post instead of commenting, this provided very little or no constructive criticism so we solely relied on audience feedback we'd retained from our classroom, peers or family members which could be a bias opinion.
Another criticism rose again from the text, under the big headlining 'THE TOP 100' we hadn't moved the text underneath over until we'd received feedback as they stated it 'cut the models positioning off' ... this was a simply adjustment that needed to be made, and I had simply moved this over to the side so that the models face and positioning wasn't spoilt.
I believe that the minor corrections that are visible to the viewer eye are the ones that create the most beneficial criticisms because once rectified the product actually has the most professional appearance and if the viewer is able to spot these minor faults then once their eliminated they have nothing to criticise and more to enjoy.
Overall, most of the feedback received was very positive with individuals stating how professional it had looked, I believe this is due to the similar layout Becka and I had agreed on. Many people had agreed that it looked very professional paired with the image because it was quite dark and the consistent colouring of the text again was very dark, they stated it had a very mysterious, dark theme that reinforced the thriller genre.
In conclusion I feel the feedback we've received has been very beneficial, they've been constructive and allowed us to better our products by the slightest alterations. Without this feedback our products wouldn't be as effective as we'd have wished, it had definitely bettered our product performance and made each more effective.
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